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SEO refers to Search Engine Optimization SEO is the process of optimizing your site and the content on it to boost organic traffic from search engine results pages (SERPs). SEO's objective is to boost the visibility of your site on search results pages for related keywords and phrases. It involves many methods, like keyword research and optimization creating content and optimizing, link building, and technical optimization. Businesses can improve their online visibility and draw in targeted traffic and ultimately leads to higher revenue and Find More About This conversions.